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Marketing Plan
The event will be heavily promoted - over 20,000 brochures will be mailed all over the Southern Cone region and an extensive Internet marketing campaign will play an integral part in ensuring the success of this event. The event will also be promoted bykey associations and media partners in the region.
An extensive marketing campaign will be developed to promote this event to the target audience. More than 30,000 promotional pieces will be sent to the relevant target audience, beside teasers, eBroadcasts and banner ads.
Marketing campaign includes:
- Aggressive direct mail campaign: sent to telecom market decision makers
- Online marketing campaigns: HTMLs featuring sponsor’s logo
- Media: Press Release schedule targeting leading reporters and analysts
Main brochure
A brochure will be mailed with the final agenda of the event. This brochure includes update of sponsors and endorsing associations’ logos, final agenda, and final speakers list.
Official website
The event will have a dedicated web site with exclusive content and regular updates. The web site will contain all relevant information about the event, as conference agenda, speakers resume, sponsors logos, briefings and link to their web pages.
Database
We are enhancing an appropriate database according to target audience and event.
Micro-marketing
Actions niche, targeted at a defined audience with specific value proposition in order to get closer to the key representatives of this market.
On-Site Radio Interviews
Radio tele-semana will record interviews with a selection of speakers, exhibitors and conference delegates at the show.
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